Back in May, we promised to roll out baby packs to all expectant mums, so that every Rotherham child has the essentials right at the very beginning of their life. And as we keep that commitment registration for the packs is now open.

Starting from Monday 6 January 2025, pregnant women in Rotherham whose baby is due on or after Monday 7 April will be offered the opportunity to register to receive a baby pack. Midwives will discuss the scheme and register pregnant women for it at their 25-week appointment.

Packs will start to be delivered from Monday 24 March.

On average, there are 2,740 babies born each year who live in Rotherham and all will be eligible to receive a pack.

Cllr Joanna Baker-Rogers, Cabinet Member for Adult Care and Public Health said: “We believe that every child deserves the best possible start in life. The Rotherham Baby Pack scheme is a significant investment in our community, ensuring that new families have access to essential items right from the beginning of their child’s life and I’m delighted that registration is now open and packs will soon start to be given out.”

Cllr Victoria Cusworth, Cabinet Member for Children and Young Peoples Services said: “Providing all children with the best start in life means starting from the beginning. That’s why I’m so pleased that we are going to be able to support new parents with these products, as well as ensuring that they get timely help and support from our local services.”

You can find out more by clicking here.